This privacy policy sets out how Ethical Roots uses and protects any information that you give us when you use this website or buy from us. Ethical Roots is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

What we collect

We primarily receive information about you from purchasing from our website, or via third party platforms that we use to sell (Amazon UK Service Ltd & Depop Ltd) either from you completing forms or purchasing goods. We may also receive your data if you contact us by phone or email. The information includes your name, address, email address, phone numbers, payment information and IP addresses. We may also keep details of your visits to our website including, but not limited to traffic data, location data, weblogs and other communication data. We also retain records of your queries and correspondence, in the event you contact us. We do not collect any Special Category Data (sensitive data) such as race, religion, biometrics or health data.

What we do with the information we collect

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.

  • We may use the information to improve our products and services.

  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided, and have consented .

  • To provide customer care by responding to customer queries.

  • To process orders that you have placed with us via our website, or any third party platform we sell on (Amazon UK Service Ltd & Depop Ltd).

Who has access to your data

Within Ethical Roots all data is available to the business owner only. Personal data may be shared with the following third parties in the course of normal business activities:

  • Courier companies - used to deliver goods.

  • Royal Mail - used to deliver goods.

  • Amazon UK Service Ltd - a platform we use to sell goods.

  • Depop Ltd - a platform we use to sell goods.

  • Paypal (UK) Ltd - a platform we use to take payments.

  • Wix Ltd - the platform that hosts our website.

Because currently all of our sales are done via third party platforms (Amazon UK Service Ltd & Depop Ltd) you should note that we do not have any control over these websites, and therefore we recommend looking at the privacy statement applicable to the platform in question.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

  • We will not sell, distribute or lease your personal information to third parties.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.