I started Ethical Roots in 2016, after falling in love with the colour and character of Fair Trade items.
I wanted to sell these beautiful products myself, and so I started small - selling them at fayres every now and again whilst working. I opened a Depop account to sell the items I had left after Summer fayres. They all sold out so quickly I couldn't believe it! So I expanded our Depop shop and felt a warm welcome from the community on there.
I now run it full-time and feel honoured to have been able to expand our range of items to beautiful clothing, jewellery and accessories, and send them to customers all around the world!
3 years on, I am happy to share that we are able to give back to the Fair Trade community, and invest a % of our profits every year in other Fair Trade producers around the world that need loans to get started - through the amazing organisation Shared Interest. The money is lent to farmers / handicraft producers in developing countries to help them start up a business, and trade their way out of poverty.
The artisans who create our handicrafts will always be at the heart of the business. Support Fair Trade businesses and together we can fight poverty and change the world!
About Fair Trade
Here at Ethical Roots, we are passionate about the importance of ethical retail. We are a certified member of BAFTS, and therefore make sure our suppliers work within the 10 principles of Fair Trade set by WFTO. This means:
By providing a fair wage, artisans are paid equal to or above their regional minimum wage. It's also ensured that a fair price has been mutually agreed by all parties involved, and that the principle of equal pay for work by women and men is enforced.
Safe and fair working conditions mean that health and safety measures are established, no forced labour or child labour are used, and producers comply with the UN Convention on the Rights of the Child.
Fair Trade helps ensure that workers aren't being exploited, and can also mean they have more control and input into the work they do. It also promotes and protects the cultural identity and traditional skills of small producers as reflected in their craft designs.
Respect for the environment is another key aspect to Fair Trade. Buyers and importers give priority to buying products made from materials that originate from sustainable sources, and have the least impact on the environment.